Welcome, human being.
If you’re reading this, it means our paths crossed somewhere along the way, maybe in the U.S., China, Hong Kong, India, Russia, Venezuela, France, Australia… or somewhere in between. Who knows.But I’m pretty sure we had a conversation and most likely, a glass of wine.
I’m writing because I’ve created something new called Beyond the Feed.
This is a private newsletter where I share how I truly think about selling, business, and life. Which I have shaped by years working across wine, hospitality, and luxury brands, and across cultures and markets. And here’s the truth I’ve learned along the way: Everything I’ve learned about selling in those industries applies to any industry.
Because “Selling is Life”
Selling isn’t about scripts or pressure.It’s about people. Culture. Context. Trust.The way you sell in New York isn’t the way you sell in Paris. What resonates in China won’t land the same way in Australia or Venezuela. Selling changes based on where people come from, not just what you’re selling, and understanding that changes everything.
In Beyond the Feed, we explore:
How to rethink selling as a human skill, not a tactic
How business and cultural differences shape trust and decision-making
How premium brands build long-term relationships before transactions
How to shift your mindset so selling feels natural, confident, and aligned
You don’t need to be a business owner to belong here.Along the way, I’ll also share perspectives on wine, memorable hotels, places worth experiencing, and stories from the road, plus occasional surprises with aligned partners and sponsors. Not recommendations for the sake of it, but lived experiences and insights into how meaningful value is created.
And YES! we celebrate too 🥂Sometimes with champagne.And if you don’t drink, no worries at all. We celebrate without alcohol as well.Because the real spark has never been in the glass. It’s always been inside us.
Some posts will be practical.Some reflective.All of them honest.
You’re welcome to stay as a free reader.And if this resonates, I invite you to step into the full space with a 14-day free trial. Paid subscribers get access to everything I share here the deeper thinking, lived experience, and writing I don’t publish anywhere else.
Start your free trial here 👇
No pressure. No performance.Just an open door.
Thank you for being here, and for being part of my circle in this season.
Welcome, human being.We grow together here.
Warmly,Sole Lynds 🥂Santé for life, even when it’s messy.
P.S. If this speaks to you, feel free to share it with someone you care about. Human to human is how good things grow.